According to an article in the Brand Republic, Stolichnaya, the russian vodka has contacted London agencies to put together pitches for the business. The winning agency will be asked to create a campaign that will initially run in the US and the UK before it spreads internationally. The work on this new advertising campaign is supposed to prompt a change from the companies current advertising strategy, which is currently based around Soviet and Russian style themes. This new campaign will focus on more contemporary communications, which will help it compete with some of the other vodka brands such as Skyy and Absolut that have a more modern approach to their marketing strategies.
Through this campaign the company is looking to extend its consumer base into new markets by going after different target markets. This will be accomplished with the more modern approach to their marketing strategy. They also aim to increase customer loyalty among users who already drink Stolichnaya. Last year, SPI doubled its digital marketing budget to £1.5 million, so that coupled with this new global marketing campaign should have a significant effect on the companies performance.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment