Every two years the business leaders and executives in the international advertising and marketing community gather for the International Advertising Association's World Congress. This year the World Congress is set to take place in Washington D.C. on April 7th-9th 2008. The Congress will cover issues of technology, advertising effectiveness, and consumer habits. Things that are affecting everyone from clients, agencies, to research and PR firms. Basically, what is in store for the future of advertising, marketing and other communications industries.
The goal of the IAA World Congress is to inform professionals in the advertising and marketing world about the latest issues and breakthroughs in the industry. The mixed format of the three-day program will include exhibitions, Q&A sessions, panels, and keynote speeches and will provide a variety of ways for participants to access and digest the information being presented. The social and evening entertainment programs at the World Congress will provide opportunities for participants to network and make new contacts.
People attending the Congress should expect to hear the latest innovations and developments in mobile technology, research trends, digital creative solutions, media, segmentation, and integrated media. And on top of all that they should ecp meet new and interesting people in the communications industry.
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