Social Responsibility

According to an article on albawaba.com, a middle east news source, the IAA(International Advertising Association) is now supporting the production of the "One Minute of Responsibility" program. This has been organized by ACT Responsible , and features spots for non-commercial, social and environmental causes. The program is currently being broadcasted daily on Euro News.

The Jordan Chapter of the IAA hosted the ACT Responsible exhibition during the 2nd International Advertising and Marketing Communications Conference held in 2006. The conference had a huge turn out where Jordanian professionals and practitioners were able to look at some of the best creative work that has been done for non-commercial causes.

Herve de Clerck, ACT Initiator and IAA Vice President of Corporate Social Responsibility said: “Our goal is to federate, inspire and promote great work in advertising and communication, in favour of social responsibility and sustainable development, and to show how advertising plays a significant role in raising awareness in today’s crucial world issues”.

According to Joseph Ghossoub, Chairman and World President IAA, "Since inception, the IAA has cared about promoting social responsibility." With that being said, it makes sense that the IAA would support an organization like ACT Responsible. It is very important that organizations like ACT exist so that PSA's can be broadcasted to help social and environmental causes that actually make a difference. Additionally the fact that there is real effort being put into these various PSA's is a good thing. It also shows that the advertising and marketing industry is willing to put forth the effort to help these global causes.