Smart Cars in the U.S.

Smart Cars which is a maker of microcars, manufactured by Daimler Chrysler/Mercedes is coming to the United States and is releasing a creative anthology, “Sideways: A Smart Art Project”, as a way to highlight Smart’s goals of making urban transportation a bit greener. According to Inhabitat.com, the project combines the diverse work of 100 international contributors in collaboration with 11 leading international magazines. The eco-based art submissions have been brought from the fields of photography, illustration, graphic design, painting, sculpture, architecture, and fashion. By drawing from such a broad base of mediums and addressing such a real topic, the “Sideways” project is bound to generate a great amount of buzz and popularity.

The “Sideways” art project will be accompanied by an international marketing campaign that’s aim is to “underline Smart’s view that it is possible to act ecologically without remotely neglecting aesthetic design concerns.” Smart’s Head of Marketing and Sales, Anders Sundt Jensen, has stated that, “Sideways looks at the issue of ecology in a new creative context, and it should therefore generate some interesting new takes on the topic.”

With gas prices at an all time high and only getting higher it is good to see that eco-friendly companies such as Smart Car are entering the U.S. Market. We are seeing more and more drivers switching from big gas guzzling SUV’s to more economical compact cars and even hybrids as they get more and more accessible. Developing greener urban transportation for the future is one of the Smart brand’s primary goals. This new international marketing campaign as well as the “Sideways” project by Smart Cars is a very innovative and creative way to promote the Smart Car brand. The campaign will also help spread the word of greener transportation and ecological thinking in urban environments.

“Sideways” will be presented officially at its U.S. launch on March 19 in New York and will subsequently be available in bookshops.